About Scaling Strivers

A growth partner built to
scale category leaders.

Seller-centric by design. Systems-driven by discipline. We exist to turn ambitious brands into the names that own their category on Amazon — measured by your growth, not our dashboard.

Our Story

Built by operators, not account managers.

By the Numbers
$50M+Ad spend managed across categories
40+Brands scaled on Amazon
8+Years operating in the channel
DSP·AMCFull ecosystem coverage

Scaling Strivers was founded on a simple conviction: random actions produce random outcomes. The brands that win on Amazon aren't the ones running the most campaigns — they're the ones operating from doctrine and system-level thinking.

The agency was co-founded by Abdullah Imran and Rehan Haroon, bringing together service delivery, R&D, and operations on one side and business development and partnerships on the other. It grew out of Elites Branding, Abdullah's earlier venture, which merged into Scaling Strivers to build something more ambitious than a typical service shop.

Today we run the full Amazon stack — advanced PPC, Amazon DSP, AMC audience strategy, SEO, creative, and AI-powered operations — as one connected growth engine. Not six disconnected line items. One system, engineered around a brand's margin and its category position.

At the center of how we work sits the Seven Zones audit framework and our ScalingOS layer — proprietary IP that turns messy marketplace data into clear, prioritized decisions. It's how we stay seller-centric at scale: every move tied to a reason, every report built to drive action rather than describe the past.

We're selective on purpose. Our best work happens with 8-figure founders and category leaders who want a partner that thinks — not a vendor they have to manage.

Our Vision

The best Amazon brands aren't built by the agency that runs the most campaigns. They're built by the partner that genuinely understands what the brand is trying to become.

That's why we exist. We're Scaling Strivers — we strive for scaling, whatever it takes. Not for our dashboard. For your business.

What We Believe

The principles behind every decision

Systems Over Tactics

Random actions produce random outcomes. We operate from doctrine — repeatable systems that compound instead of one-off wins.

Radical Transparency

You see what we see. No black box, no vanity dashboards — just clear reasoning behind every decision we make on your account.

Margin-Obsessed

We manage media like investors manage capital. Every dollar is mapped to contribution margin, not vanity revenue.

Category, Not Account

Most agencies obsess over their own dashboard. We obsess over your category — and whether your brand is winning it.

Meet the Team

The people behind Scaling Strivers

Strategists, operators, and builders — obsessed with profitable, category-leading growth.

RH
Rehan Haroon
Co-Founder & CEO

Drives business development, outbound, and partnerships — building the relationships and pipeline that bring ambitious brands to the table.

AI
Abdullah Imran
Co-Founder & COO

Leads service delivery, R&D, and operations, and shapes the practitioner content and frameworks — including the Seven Zones audit — that define how the agency works.

PPC & Retail Media
Profit-first advertising
DSP & AMC
Audience & attribution
Creative & Content
PDPs, A+ & stores
Strategy & AI Ops
ScalingOS systems
Recognized in the Industry

Trusted by experts, featured by the best

Helium 10 Elite Marketing Misfits · Kevin King Amazon DSP AMC Advanced LinkedIn · 10K+ practitioners

We don't operate in silos — we run Amazon as a connected growth system.

Strive  Scale  Strive  Scale Scale  Strive  Scale  Strive Strive  Scale  Strive  Scale Scale  Strive  Scale  Strive

Think you've got
what it takes?

Schedule a Growth Blueprint Call